Advertising Agencies Embrace Freelance Talent: A 40% Surge in Hiring Revealed by Worksome

Agencies boost agility with 40% more freelancers in Q1 2024, according to new data from Worksome.

June 19, 2024

In a rapidly evolving advertising landscape, agencies are increasingly turning to freelance talent to stay agile and competitive. Worksome, a cutting-edge Freelance Management System, has unveiled data showing a significant 40% increase in total number of freelancers engaged with agencies in Q1 2024 compared to the same period in 2023. This trend reflects a strategic shift in workforce dynamics as companies adapt to economic fluctuations and the need for specialized skills.

A Changing Workforce Landscape

From January 1 to March 31, 2024, Worksome’s platform facilitated a remarkable rise in contractor engagements across 150+ advertising agency clients. The total number of freelance contracts signed in Q1 2024 saw a 36% year-over-year increase, highlighting a growing reliance on independent contractors.

Morten Petersen, Worksome's co-founder and CEO, explains:
“The advertising industry is witnessing a strategic transformation. While the macro-economic climate plays a role, the real story is how companies are leveraging non-employee talent to stay agile and competitive. We see that as employee headcounts stabilize, this increase in freelance hiring signals and underscores the shift towards flexible talent and the need for quick access to specialized skills.”

Key Insights from Worksome’s Data:

  • Strategic Workforce Shifts: Agencies are increasingly relying on freelancers to navigate economic uncertainties and maintain operational flexibility.
  • Demand for Talent Visibility: There's a growing demand for visibility into high-quality independent contractors (ICs) and the ability to place them on assignments efficiently.
  • Rapid Talent Acquisition: The ability to quickly hire specialized freelancers is critical for agencies aiming to stay responsive to client demands.
  • Global Talent Reach: Worksome’s platform empowers agencies to tap into a global talent pool, ensuring access to top-tier professionals regardless of location.