Freelance Talent Operations: From Chaos to Clarity at Scale

Recorded at WorkSummit 2025 in London, Worksome's Erika Novak talks with Mehmet Aslan of OLIVER and Russ Endacott of Publicis Groupe about turning individual freelance hiring into a program. For OLIVER, private-sector IR35 reform was the catalyst: requests arrived through an ATS, contracts went out by email and headcount grew from 1,600 to around 5,000.

A centralized, compliant process became essential, and the panel shows how to keep every office working the same way.